Transformative Strategies for Brand Clarity and Powerful Results

At Eva’s Village, the Behind the Seams Fashion Show is more than a night of fun, it’s a vital fundraiser with a big mission. With a $190,000 goal and tough competition from other nonprofit events, we needed to create serious buzz.

We knew it was time to shift from simply showing what we did to telling the story of why it mattered. We led a refresh of our social media strategy, moving beyond static images and donor acknowledgments to dynamic, mission-driven content.

With valuable support from Accenture, we coordinated and led the effort to update Eva’s Village’s Vision and Mission Statements to better reflect the organization’s evolving role and aspirations. The new statements focus on empowerment, flexibility, and community impact, positioning Eva’s for continued growth and support.

What if you don’t have time to rehearse or even read the talking points before a media interview? This case study shows how strategic, real-time coaching helped the CEO of Eva’s Village show up with clarity and confidence even on short notice.

By shifting from constant fundraising to storytelling, we helped Eva’s Village more than double their email open and click rates in just two years. The key? Sharing real impact, building trust, and strengthening donor relationships through mission-driven content.

A phased, strategic logo refresh helped Eva’s Village honor its legacy while embracing a modern identity. The new design emphasizes the full breadth of services, reinforces the “village” concept, and integrates meaningful elements that reflect the organization’s heart and mission.