The Vision Behind VB Communications

Founder and CEO

Hi, I’m Laura Van Bloem

I'm passionate about helping purpose-driven organizations communicate with clarity, purpose, and heart.

For over two decades, I’ve worked at the intersection of branding, marketing, and communications—crafting messages that connect, strategies that deliver, and stories that move people to action. I founded VB Communications because I believe powerful missions deserve powerful messaging.

I’m a strategist at heart

I blend creativity with structure—right-brained imagination with left-brained execution. I love partnering with teams to uncover what makes their mission unique, and then building messaging that reflects that essence with consistency and impact.

Before launching my consultancy, I led development and communications efforts that raised millions, redefined brand identities, and boosted engagement. At Eva’s Village, I helped secure over $15M through data-driven storytelling. At Caucus Educational Corporation, I drove a 30% increase in underwriting by transforming our digital engagement strategy.

Whether I’m facilitating leadership workshops, developing marketing plans, or guiding rebrands, I help organizations lead with clarity and communicate with confidence.

Ready to Clarify Your Message and Amplify Your Impact?

Let’s jump on a call! I’ll learn more about your organization, uncover your biggest messaging challenges, and guide you toward a strategy that aligns with your goals.

  • "Laura is a strategic thinker who consistently analyzes data and market trends to identify new opportunities and develop innovative solutions. Her insights and observations have had a significant impacts on Eva’s Village. "

    -Dan Cipoletti - EVP/CAO Railroad Construction Company; Board Vice President, Eva’s Village

  • "Laura’s professional signature – marked by her sharp attention to detail, unrelenting work ethic, and clear focus on the organization’s mission she supports – sets her apart as a true asset in any setting."

    -Brad Lebowsky - CEO, Nonprofit Engagement Advisors (NEA), LLC

  • “As a former board member at Eva's Village, and a member of the Marketing & Development Committee working with Laura, I can confidently say if you want a marketing initiative done right, she's the person to contact. Her approach is data-driven, collaborative, and forward-thinking and her execution is very detailed. Bonus – she is very personable and a pleasure to work with!”

    -Dale Calvert - Partner, Montclairity; Former Board Chair, Eva’s Village

  • "Laura is absolutely my first "goto" person when I am looking for a creative way to get a message across. Her out-of-the-box ideas are always unique, fun, and creative. She is truly one of a kind, and I cannot give a higher recommendation."

    -Emily Lutz - CEO, Liberty Paperwork Solutions