Coaching in Action: Confidence When It Counts
Challenge
Media coaching typically works best with advance notice, time to practice, and a well-prepared speaker. But sometimes, real life moves faster.
That was the case when Howard Haughton, CEO of Eva’s Village, was tapped for a local news interview about an upcoming Resource Fair. With minimal time to prepare or review the talking points, Howard needed to get camera-ready quickly and confidently.
This wasn’t just about sharing information. It was about delivering a clear, composed message under pressure, and making a strong public impression for an organization that serves thousands in need.
Approach
VB Communications stepped in with rapid-response coaching tailored to the moment:
✔ Start simple – Begin with easy, low-pressure warm-ups to build momentum.
✔ Leverage strengths – Focus on what the speaker already knows and feels confident saying.
✔ Keep it real – Use relatable language and body language that feels natural on camera.
✔ Adapt on the fly – Provide real-time feedback and encouragement as we go.
The goal wasn’t perfection—it was presence, clarity, and poise.
Solution
Howard’s internal team captured practice clips to build social content and provide a rehearsal tool. VB Communications offered coaching on message clarity, tone, and delivery and provided targeted guidance to help him refine his message right on the spot.
This fast, focused, and effective micro—coaching session helped Howard focus on his key message and deliver it with authenticity and confidence.
Behind the Scenes Coaching Howard
Outcome
When the cameras rolled, Howard delivered.
✅ Confident, composed delivery
✅ Clear, mission-driven message
✅ Strong on-air presence
Although the final news clip may have been short, it left a powerful impression and reinforced the credibility of both the event and the organization.
At VB Communications, we help leaders show up confidently—whether they have weeks to prepare or only a few minutes. Because great communication isn’t just what you say—it’s how you show up when it counts.
Final On-Air Content